9.5.11

FREITAG. BUT ITS MONDAY.





Went to an photo-exhibition today, and wondered of into the neighboring exhibition where Freitag was showing their latest collection. 


For the first time in my life: I WANT A FREITAG BAG SO BAD. No longer does one have to look like a bike messenger or a "I-am-not-very-active-or-sporty-so-I-am-making-it-up-with-having-a-Freitag-bag"-hipster. Or as Freitag themselves put it:


"Since 1993 FREITAG has been manufacturing bags inspired by messengers riding on wheels. Now we turn to those messengers writing on paper. After all, messenger comes from message; and today, the media are the horse that carries him. A new chapter in the FREITAG book. The new cover story for the FREITAG press. A collection of 16 horse-messenger inspired bags and accessories for medialites and urbanites."


Now, I just need to find €300 under a rock and buy one.

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